Search Engine Optimization
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. This gives a web site web presence.
SEO involves using various strategies in the design, contact with major search engines, the use of third party tools, linking, and sometimes the use of Pay-Per-Click (PPC) to appear on search engines with under specific search terms. Without SEO, your site will either not be listed by the search engines or it will be lost amongst millions of other sites on which appear on page 10+ of each search done on a search engine — a virtually dungeon of darkness where no one visits.
SEO is not a “do it once and it’s done” task so your site can be listed; it is a detailed, on-going task that involves constant monitoring of the web tools provided by third parties and search engines, and constant research to understand the latest and constantly changing techniques, standards and requirements of SEO. In the world of internet business the constant use of SEO is required to gain an advantage over your competition and do it right even to be listed on the major search engines and maintain the winning edge to stay above the competition.
SEO is also not a “Do It Yourself” proposition. SEO is an exact but evolving science; changes can literally occur on a weekly basis. Improper use of SEO techniques can be disastrous. Many of the original techniques for getting excellent standing have become known as “SPAMMING” search engines. There are many SEO sites which still promote these techniques which, if used, can result in:
- Your website receiving negative ratings hurting your website’s reputation;
- your website could be blacklisted as an untrustworthy site;
- Your site could be totally banned from many search engines.
WebsiteSubmissions.org can get you listed on search engines for certain keywords, site maps, recommendations, and promoting a description of your website. All these items can enhance rankings only in minor ways.
If you want exceptional rankings for your website, we highly recommend SEO Technology Masters. SEO expert and author Sean Odom heads up the company and he is known industry wide and works with the largest of all Internet companies to enhance their web presence and rankings.
Terms to know:
PPC ads are sponsored listings where the advertiser pays the search engine each time the ad is clicked on.
ROI, return on investment, is usually measured in click-throughs to the advertisers website, organic search listing rank, leads and resulting sales which third party tools are used to track as well as track the standing (rankings) of your domain on each search engine.